"Feel the Breeze … " is a fashion label inspired by black history and the struggle for civil rights in America, South Africa and around the world throughout the 20th century and by the struggle for freedom by oppressed individuals throughout human history.
"Feel the Breeze …" through the mesh of a cotton classic diamond pattern string vest.
"Feel the Breeze" suggests "Blowing in the wind" The song by Bob Dylan that was an anthem of change around the world a battle hymn of young educated but angry youth who were growing up in a world where bogus forces stood naked in the sudden gust of new technology and youthful vigour.
"Feel the Breeze" and I hear Harold Macmillan"s "winds of change" speech to South Africans, telling the world to be ready for the irresistible tides of history. Growing up in England at that time the words seemed laden with foreboding by a British Tory prime-minister. To that class the words
Through television's glamour they carry a jfk aura - Look-out chaps! There's a new broom accoming" even the confidence of a British Lion of this order could not deny the reality of world-wide democratic awakening and its implications for his class - buccaneers and syndicated spread of guilt called stocks. If you own a slice of one percent of a gold mine in the Congo do you personally check that workers are on Bupa?
My shop COD ran for years and for the 3rd year I ran a second shop called Hi Tak in Carnaby st.
My source was mainly the street markets and my outlets were firstly Kensington High st and then Carnaby street. Simple - Buy low - Sell high.
East to West, it worked.
in 19801 I identified black (and other) ski pants as a retro revival
in 1982 I developed hipster jeans with a wide belt
Both products were taken up throughout the market and became the dominant pattern over several years - I did not exploit the advantage in either case beyond small scale engagement.
Feel the Breeze is a fashion label inspired by the civil rights struggle of non-white people in America. The label suggests the feel of wind on your skin passing through the diamond mesh of your string vest.
Feel the Breeze celebrates the "winds of change" that blow through human history and the ability of human culture to adapt creatively.
"Feel the Breeze" is a joyful response to the 1960s youth anthem Bob Dylan song "Blowing in the wind"
"Feel the Breeze" is akin to rock and roll except it is not white men singing and playing black man's music.
"Feel the Breeze" is a totally new concept in fashion, culture and economics.
"Feel the Breeze" is ART
"Feel the Breeze" - intelligent fashion, it responds to matters of racial culture, politics and environmental issues.
"Feel the Breeze" is for everyone, it is unisex.
"Feel the Breeze" shows your tatts. (and if you wear no bra - your tits.
"Feel the Breeze" is sexy, you can grab hold, pull and say "Come 'ere, Babe"
"Feel the Breeze" is Punk.
"Feel the Breeze" is yardy.
"Feel the Breeze" is Amy.
"Feel the Breeze" gives you patterned sun tan.
"Feel the Breeze" is on the street.
"Feel the Breeze" addresses issues between the very rich and the very poor.
"Feel the Breeze" shows off pert nipples.
"Feel the Breeze" will be the street fashion sensation of 2012
"Feel the Breeze" addresses the T-shirt market and is set to yield fantastic profits once the issue of distribution is settled.
"Feel the Breeze" is a ten year project. Year 1 - the street, Hells,Angels, High fashion.
I saw on TV a member of the first Everest expedition who wore string long-johns for warmth. He claimed that he owes them his life and they are now in a museum in Wales. Incredibly he has visited the museum to put them on to recapture the feeling so attached was he to wearing them.
"Feel the Breeze" string wife beaters currently cost me £1.50 and sell on the street at £10.00 but shops pay £10.50 wholesale and retail for £25.00. The aim is to sell at £25.00 per item regardless of quantity, to establish a supply chain to carefully selected outlets world-wide and a handful of fashion magazines, models and photographers.
"Feel the Breeze" string wife beaters are shocking.
"Feel the Breeze" string wife beaters will achieve a significant percentage of fashion and merchandising T-shirt business.
"Feel the Breeze" string wife beaters trap a layer of air around your body, they are more comfortable in hot weather and warmer when its cold.
"Feel the Breeze" celebrity endorsement. Rock stars, actors, models.
"Feel the Breeze" develops from bleached motif on basic cotton generic stock to hi-end hip-hop/haute couture range and brand. Street fashions, branded basics lines up to exclusive high end cowture retaining all integrities and relevance.
"Feel the Breeze" - product development, string bags, hats, hoods, mesh featured jeans and jackets.
"Feel the Breeze" will identify manufacturers and plot pathways through yarn development garment pattern design construction and potential.
"Feel the Breeze" - media policy - brand association - only with selected labels, Adidas, Nike?models and stylists, featured only in selected magazines.
"Feel the Breeze" will achieve unprecedented first year impact and confidently utilise its expansion in product development and market establishment.
"Feel the Breeze" launch need be meticulously timed and its impact fully exploited.
"Feel the Breeze" will launch a seperate company to develop markets for branded associate products
Business plan/company development strategy Mission statement. Design, manufacturing, distribution, Brand husbandry.
The basic plan will be to dominate world string vest supply across the poorest populations.
I need an accountant/company secretary and C.E.O. cum brand representative. Significant investors introduced from the start.
The key in the first year is engagement with manufactures and ability to achieve synergy.
Feel the breeze is inspired by high ideals in recent human culture and will share and retain this heritage applying its lessons at the core of growth.
Logo/ Design protection
